Sugar reduction begin-up Better Juice has announced a partnership with Brazilian orange juice giant Citrosuco. The collaboration goals to lower the number of sugars within the latter’s juice merchandise in favor of extended nutritional fibers.
The precise area of the pilot facility is yet to be determined. Yet, Better Juice expects manufacturing to be ‘up and going for walks’ inside the subsequent six months, with a capability set for 50L of orange juice in keeping with hour.
In addition to partly funding the mission, Citrosuco will offer technical and operational information.
Turning sugars into nutritional fibers
Fruit juice has attracted the terrible interest of late for its excessive sugar and calorie content material – both of which can be on par with that of sure sugar-sweetened beverages.
Concerns regarding fruit juice’s health effects are also related to the juicing technique itself, which eliminates the insoluble fibers that naturally present incomplete fruit.
Better Juice’s era goals to lessen the quantity of sugar in fruit juices whilst increasing nutritional fiber content.
The begin-up’s non-stop waft sugar discount method converts sugar to fibers and different non-digestible natural sugars. “The sweetness is moderately decreased, but all of the different flavor components aren’t modified,” Better Juice founder and CEO Dr. Eran Blachinsky told this e-book final year.
Indeed, the manner has efficiently dropped sugar content in juice by 30%. The firm has trialed its era to select natural sugary beverages, including both apple and orange juice.
“It may be carried out to any sugar-containing food or beverage, but there’s no factor in the usage of it in a brought sugar product – as in those you can still determine not to feature sugar within the first area,” the CEO told FoodNavigator this week.
“Our answer is applicable for products wherein sugar is present evidently, or as an ingredient. Better Juice solution could be very green, value-effective, and treats all sorts of sugars without changing different ingredients.”
An enzymatic procedure
The era is predicated on an enzymatic manner – primarily based on non-GMO micro-organisms – that ‘certainly transforms’ juice sugars into prebiotic and non-digestible fibers and sugars.
“Our proprietary technology can be tuned to reduce between 30% to eighty% of all of the sugars in orange juice,” defined Blachinsky. “Making it clean comply with the minimum 25% reduction required by using the FDA [US Food and Drug Administration], in addition to the 30% reduction required via the EFSA [European Food Safety Authority] for allowable claims of ‘reduced sugar’ in food and beverage products.”
This procedure combines technology that, with the aid of themselves, have acquired FDA and EFSA approval. The corporation has not but carried out regulatory authorization for its combined application. “We will dive into it once we can have a sufficient budget,” we have been told.
Citrosuco’s ‘vote of self-assurance.’
As one of the global’s biggest orange juice producers, Citrosuco’s help of Better Juice’s innovation has been welcomed with the Israeli start-up aid.]
“This collaboration with Citrosuco is a vote of self-belief in Better Juice’s leading technology and its talents for decreasing sugar in orange juice,” said Buchinsky. “We’re excited to work with this strategic companion and assist create juices with low sugar — the cutting-edge frontier in sugar discount.”
According to Citrosuco’s product improvement and packages popular manager, Alex Marie Schuermans, the agreement marks the quit of an extended search for a sugar reduction method.
“ Better Juice’s answer holds lots of promise, and we are confident that using combining their era with our expertise, we will boost up the production of the first sugar-decreased orange juice.”
